Few modern artists embody the restless spirit of classic American rock the way Greg Hoy does. Based in California in the United States, Greg Hoy & The Boys have built their name on resilience, raw musicianship, and an almost stubborn dedication to doing everything the long way because the long way is usually the real way. Hoy has worn many hats across his career, from producer to engineer to label owner, yet every version of him circles back to the same mission: to create music that feels alive, imperfect, human, and fiercely independent.
The release of the video for “Last Quarter” only reinforces that mission. The song arrives as part of his ongoing creative evolution, a reflection of a lifetime spent balancing artistic curiosity with hands-on craftsmanship. Hoy is the type of artist who believes that music should be felt through the chest before it is analyzed by the mind, and “Last Quarter” is built with exactly that intention. The horn section, elevated by saxophones and trumpets, lifts the track from gritty indie rock into something bolder and unexpectedly cinematic. It is the kind of sound that fills a room before the audience even realizes they are moving.
What makes the recording even more impressive is the fact that Hoy handles nearly every instrument himself, singing and playing guitar in the same take with a conviction that cannot be faked. His lyrics carry a confessional simplicity, the kind that feels designed not for decoding but for connection. The questions he asks in “Last Quarter” sit somewhere between existential unrest and personal reflection, a balancing act that mirrors the tension many listeners quietly carry.
The music video brings that duality to life with a playful twist. It opens with a simple but strangely profound question, “What is better than a million unicorns?” The answer unfolds through three unapologetically extravagant unicorns living like high rollers, tossing hundred-dollar bills across a limo floor and riding in the nostalgic comfort of a classic Pan Am jet. Between these surreal scenes, Hoy and his touring band perform inside Complete Music Studios in Brooklyn, their energy grounding the visual chaos in something real and electric. The combination of humor, retro charm, and subtle symbolism reinforces the song’s deeper message: time is limited, and the way we spend our “quarters” matters far more than how many we have.
As with all of Greg Hoy’s work, “Last Quarter” refuses to chase trends. Instead, it leans into authenticity, grit, joy, and a little bit of mischief. The result is a video and a song that feel timeless, not because they imitate the past, but because they celebrate the parts of music that never go out of style.
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