Empty Pinata is a distinctly goofy, purposefully uncool artist based out of Brooklyn, New York, a city bursting with well-curated aesthetics and hyper-serious art making. Admitting he makes "cringe-y" music, Empty Pinata embraces the awkwardness, imperfection of feelings, and self-depricating truths, using the comedic shield as a way to tell stories. His new single, "TikTok Girl," might be his most memorable song yet. A nostalgic indie-bedroom pop song about young longing, digital distractions, and the kind of romantic confusion only Gen Z could understand.
Alejandro, recognized as Empty Pinata off stage, has a lifetime of creative experience before stepping into the booth. He has been a photographer, music video director, creative director, artist developer, and manager. In those roles, he helped others receive impressions of over 10 million and have over 500,000 streams. But now, after years of creating worlds for others, he is finally creating one for himself. Under the name Empty Pinata, Alejandro blends comedy, cinema, and melody into something intentionally strange, relatable, and undeniably his.
“TikTok Girl” is a coming-of-age diary backed by mellow indie-pop, dreamy, upbeat, vaguely psychedelic music. The song sets a scene that will feel familiar to many of its young listeners: late nights, substances, mixed messages, and a girl who lives more on his phone than in the real world. She is scrolling, curating, disappearing, reappearing, ghosting, performance art, and he is outside, watching, desiring, and trying to piece it all together. At night, with a "bowl in her hand", as a play on weed bowl or food bowl, fading away. The relationship is competing with an algorithm.
What gets this single to land is the self-awareness. Empty Pinata does not attempt to be suave or deep or aware. Rather, he leans into the cringe, exposing himself to humor and vulnerability. The lo-fi textures, dreamy pacing, and his vocal delivery fit nicely into the contemporary bedroom-pop universe, but it is the personality that gives it an edge. This is not just another sad boy wandering too far in the reverb. This is a bona fide storyteller who is in on the irony, even if the emotional content behind the jokes is real.
Empty Piñata’s “TikTok Girl” crafts a cozy, organic indie-pop tune with psychedelic elements, drawing on artifacts in current alt-pop, yet retaining a DIY sensibility that seems totally unfiltered and very personal. It’s catchy, digestible, and sorta cinematic, the type of song you can simultaneously laugh at, float through, and on those nights you find yourself off the beaten path at 2 AM, contemplate different reasons for replaying.
Empty Pinata maintains the tradition and Fixed point of strange, odd, and uniquely cinematic aesthetics. Having come from a photography and directing background, he sees his music not only as sound, but as a visual building of worlds. He thinks of releases like a short film, stylized, comedic, and slightly offhand. He wants to give you more than a track as an experience to step into.
Although Empty Pinata has only a handful of singles in his catalog, one of which is the eye-catcher debut “I Have A Huge Crush On Doja Cat,” he is already finding his own lane in the indie space. “TikTok Girl” almost reestablishes exactly why you should care: he’s not afraid to be messy, emotional, unserious, and so on, all at once. In an age where everyone wants to be perfect, Empty Pinata is the brand of imperfection, and with it, he’s proving that vulnerability, humor, and oddness can be as riveting as any viral trend, if not more so.
Follow Empty Pinata for more amazing updates and performances:
Facebook: https://www.facebook.com/emptypinata
Instagram: https://instagram.com/emptypinata
Twitter(X): https://x.com/AnEmptyPinata
TikTok: https://tiktok.com/emptypinata
Website: https://emptypinata.tumblr.com