London has long been a creative hub for innovation in music, and rising Producer, artist Big O is adding a new chapter to that legacy with the release of his ambitious 15-track album, When It’s Not Said, But Done. This project is more than just a collection of songs; it’s a statement of intent. Recorded in his London home studio, Big O delivers a record that thrives on authenticity, experimentation, and fearless storytelling.
Big O's latest work is a genre-blending journey that defies easy categorization. Each track explores different textures, weaving between Afrobeats, hip-hop, R&B, and soulful electronic landscapes. Songs like Relaxing My Emotions showcase this fusion perfectly, balancing rhythm and reflection, while collaborations with IB Delight (A Better [Me]) and Jeronimo G (Walking into Next Week) highlight his ability to collaborate without losing his singular vision.
When It’s Not Said, But Done embodies Big O philosophy: less talking, more action. The album is not about announcing artistic evolution; it’s about proving it through sound. “Sometimes it’s not about talking. It’s about doing,” Big O reflects, and this mantra is felt in every beat. By stepping outside his comfort zone, he has crafted music he never attempted before, trusting the process and letting creativity lead the way.
Listeners can expect an immersive and dynamic experience with songs that invite you to dance, reflect, and grow alongside the artist. Far from a one-note project, this album is a bold reminder that real artistry lies in taking risks. Fans eager to experience this evolution live can catch Big O performing songs from the album at Four Quarters on October 11th for Audio Arcade.
With When It’s Not Said, But Done, Big O cements himself as a visionary voice in London’s music scene, proving that growth happens not when it’s promised but when it’s delivered.