The Cuban artist Rowell Urban returns with an electrifying new single, “Vibras,” a track that blends Afrobeat grooves with the pulse of modern urban sounds. Released in May, the song instantly commands attention with its infectious rhythm and colorful production, a clear reflection of Urban’s mission to create music that unites people through movement and energy.
“Vibras” channels the heartbeat of Afrobeat, layering crisp percussion with fluid basslines that invite listeners to dance without hesitation. What makes the track stand out is the way Rowell Urban weaves in contemporary textures, touches of Latin trap, dancehall, and reggaetón that keep the sound fresh and globally relevant. The result is a track that feels both rooted in tradition and forward-looking in execution.
Lyrically and emotionally, “Vibras” celebrates freedom, expression, and connection. Rowell Urban describes the song as a channel for natural energy, something that flows organically, urging listeners to let go and enjoy the moment. This intention is felt throughout the production, which never overwhelms but instead complements the song’s spirit of joy.
Produced across studios in Santo Domingo, Medellín, Cuba, and Peru, the single reflects a truly international approach while still carrying the authenticity of its Afro-Caribbean roots. Already circulating on global playlists, “Vibras” is more than just a summer anthem; it’s a declaration of cultural pride and rhythmic unity.