Danish musician and producer JJdaBeat has made rhythm his business, but with the release of his single "Flat White," he's made it clear that his skills as a storyteller are as strong as his skills behind the drum kit.
Known as Jan Christopher Juhl in real life, JJdaBeat has been drumming since the age of three and has performed around the world, contributing to a myriad of bands and recordings. With his double album Jay's House, he is stepping fully into the limelight, creating music that occupies another place outside of conventional genre labeling and is backed entirely by his own experiences and views.
On "Flat White", JJdaBeat takes something as mundane as a coffee and makes it a layered metaphor for love, femininity, and appreciation of beauty. The polished production and melodic flow echo the warmth and comfort of a flat white, while the lyrics embody the excitement of curiosity and joy of connectedness and admiration of one another in a light-hearted yet super genuine manner. These attributes allow the song to be a reflective take on the individualistic nature in what can seem trivial, mirroring JJ's poise as a musician and maturity as a songwriter.
With “Flat White”, JJdaBeat invites the audience into not only the artistry, but into the philosophy of life he carries with him: grounded, tough, and expressive. It’s a track that coffee drinkers, romantics, and music lovers will hit replay on a million times.